The Generosity Within: Designing Donor Experiences That Build Lasting Loyalty

Join us at Champions Run in Omaha on Tuesday, February 17th

About The Program

Every donor deserves to feel the joy of giving. And every nonprofit, regardless of budget or bandwidth, has the opportunity to create that experience when we align our efforts with how generosity actually works. In this session, Neurogiving author and behavioral strategist Cherian Koshy shares insights from cutting-edge neuroscience and real-world fundraising practice to reveal a transformational truth: people are already wired to give. Our job isn’t to convince them to care, it’s to clear the path so they can.

Drawing from his research and field experience, Cherian will show how leading organizations are reducing donor fatigue and increasing repeat giving by rethinking their outreach, interactions, and systems, not by adding more work, but by removing friction and reinforcing donor identity. This session goes beyond one-size-fits-all tactics to offer an aligned approach that helps your mission stay memorable, your donors feel seen, and generosity flow more freely, even in a world full of distractions. Whether you’re a team of twenty or a team of two, you’ll leave with brain-friendly, emotionally resonant strategies to make giving feel less like a transaction and more like a natural expression of who your donors already are.

About Our Speaker

Cherian Koshy is a leading expert on the neuroscience of generosity and the author of the multi-week and #11 USA Today Bestselling book “Neurogiving: The Science of Donor Decision-Making” (Wiley, 2025). A Certified Fund Raising Executive (CFRE) and Chartered Advisor in Philanthropy (CAP®), he helps mission-driven organizations harness behavioral science, neuroscience, and ethical AI to inspire authentic giving. As Vice President at Kindsight, Treasurer of the Association of Fundraising Professionals Global Board, a member of The Giving Institute, and Forbes Nonprofit Council, Koshy shapes the future of philanthropy through research, teaching, and practical frameworks that connect science, strategy, and the human spirit. Learn more at NeurogivingBook.com and CherianKoshy.com.

Register Today!

Your registration includes lunch and Cherian's book ($30 value). 

REGISTER ONLINE - or contact Chapter Administrators Erin Isenhart ([email protected]) or Stacie Sarasio ([email protected]). 

NOTE:  Pending Approval: Full participation in this program is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.