The Smarter Ask: How to Use Branded Campaigns to Increase Fundraising Success

Join us at Champions Run in Omaha on Tuesday, March 17th

About The Program

Too many fundraising campaigns start with a deadline and a dollar goal—but no unifying impact story to guide them. The result? Disconnected messaging, donor confusion, low retention, and campaign materials that fall flat.

In this session, Lyn Wineman of KidGlov and Ryan Strawhecker of Strawhecker Nonprofit Services will show you how to bring clarity, consistency, and purpose to your next campaign through strategic branding. From campaign concept to marketing execution, board education to donor cultivation, you’ll learn how to create a cohesive brand experience that drives results and builds deeper donor relationships.

Whether you're preparing for a capital campaign, planning your year-end appeal, or rallying donors for a one-day giving event, you’ll leave this interactive session with practical tools and fresh insights to make your ask smarter and your campaign more successful.

Key Takeaways

• Learn how branded campaigns increase fundraising results
• Build a compelling campaign brand from the ground up
• Apply your brand consistently across all marketing channels
• Equip your board and team to champion your campaign
• Nurture donor relationships through a cohesive, branded giving journey

About Our Speakers

Lyn Wineman is the President and Chief Strategist of KidGlov, a branding and marketing agency that has helped over 150 nonprofits elevate their message, connect with donors, and achieve big goals. She is also the author of the Amazon best-selling book Untangling Spaghetti: A Branding Fable, written specifically for nonprofit leaders navigating branding and fundraising challenges. With decades of experience and a deep understanding of the nonprofit sector, Lyn brings practical tools and creative insights to help fundraisers cut through the noise, clarify their impact, and build stronger donor relationships.

Ryan Strawhecker, MA, CFRE, AFP Master Trainer is the Principal of Strawhecker Nonprofit Services, a consulting firm dedicated to empowering nonprofits through strategic fundraising, marketing, and planning solutions. With over two decades of experience, Ryan has led major capital campaigns, philanthropic planning studies, and donor engagement strategies across various sectors. Strawhecker Nonprofit Services has worked with over 400 clients in 30 years, many of which have been grassroots, emerging organizations. Certified as a Fund Raising Executive (CFRE) since 2016, Ryan is also a trained facilitator passionate about guiding organizations and teams through collaborative, impactful decision-making. He became a certified AFP master trainer in 2023.

Register Today!

REGISTER ONLINE - or contact Chapter Administrators Erin Isenhart ([email protected]) or Stacie Sarasio ([email protected]). 

NOTE:  Pending Approval: Full participation in this program is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.